Released on: July 17, 2008, 11:22 pm

Press Release Author: Emma

Industry: Entertainment

Press Release Summary: - Ground-breaking Web 2.0 site partners with FlyerTalk.com &
the WebFlyer Network -

Press Release Body: July 18 2008: Iloho (www.iloho.com), an innovative
travel-centric online community focusing on user-generated news stories, social
networking and in-depth route reviews, launches today. Partnering with frequent
flyer stalwarts FlyerTalk.com and the WebFlyer Network, Iloho offers a unique and
rewarding community experience that allows its users to define travel headlines,
interact with like-minded individuals and plans the perfect trip. Iloho's content is
generated wholly by its users; they choose, create and rate every single story and
review ensuring that the site is continuously refreshed with the most relevant and
recommended travel information.

Iloho.com provides travel enthusiasts, from backpackers to businessmen, with an
exciting, dynamic and candid environment for networking, reviewing the latest travel
news and exchanging invaluable travel advice. Members can interact with the site in
a number of ways from linking to the best travel stories across the Internet, to
posting unique material, to rating content by popularity, to linking with blogs and
bookmarking.

Iloho also delivers a strong social-networking function that enables users to create
their own online profile, comment on and review the site's content, engage in social
activities and geo-locate groups and itineraries so they know exactly what's
happening and where. To provide a fully integrated travel experience Iloho offers
users a fare comparison function, in-depth route reviews and an augmented booking
service where users can filter flights based on the quality of service, plus arrival
and departure times in addition to price.

The ground-breaking Web 2.0 site is backed by world renowned travel expert Randy
Petersen, owner of the WebFlyer Network which founded popular travel websites such
as FlyerTalk.com, WebFlyer.com and InsideFlyer.com. Iloho and Petersen's growing
number of websites will engage in various forms of cross-promotion. The agreement
will give FlyerTalk's 135,000 members the option to link their forum threads to
Iloho to be managed by the site's advanced bookmarking system. In the near future,
FlyerTalk's forum members will also be able to use Iloho's social networking tools
within their community.

"Iloho is a very exciting new launch in the online travel arena, and I believe that
it will be the perfect partner for our websites and our members," said Petersen.
"Our members can bring a wealth of interesting and relevant content to Iloho and
stand to benefit from Iloho's cutting-edge content management system and advanced
social networking tools; our future together will be very bright."

Iloho's launch sponsors include Japan Airlines and the WebFlyer Network. The
sponsors are backing a competition celebrating Iloho's launch to find the site's
best contributors in several different categories including: Japan Airline's award
for "Best Japan Travel Experience", WebFlyer Network's "Frequent Flyer Award", top
1000 posts, top 100 "powerful players" and top 5 groups.

Andrea Liu, Chief Executive Officer Iloho, said: "Iloho is set to inject online
travel with fresh dynamism and excitement. We offer a truly unique community that
incorporates the very best forum, social networking and route review functions. We
are confident that Iloho will appeal to a very broad range of travelers worldwide
and provide an unrivaled online experience. We are also lucky to have such fantastic
launch partners and we look forward to continuing and building on these
relationships."

Mirroring Iloho's innovative proposition the site has been built using some of the
latest and most cutting-edge technology for Web 2.0. Iloho has been developed using
Ruby on Rails and the site is hosted by Engine Yard, the number one deployment
company for Rails technology.

For more information or to arrange interviews with Andrea Liu and Randy Petersen
please contact Emma at http://www.Iloho.com/. Contact details below.


Web Site: http://www.iloho.com/

Contact Details: Emma,
PR & Communications Manager, Iloho
Suite 602, Tak Woo House,
17 - 19 D\'Aguilar St,
Central
State: Hong Kong
Zip/Postal: 00000
Hong Kong
emma.iloho@gmail.com
http://www.iloho.com/